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Platform setup guides
Get your accounts ready to connect
Most platforms connect with the account you already have. A few work best with — or, in Instagram's case, require — a business version. These short guides walk you through getting each platform ready. No jargon, no screenshots that go stale — just the steps.
TikTok, LinkedIn, X and YouTube
Set up a TikTok Business AccountAny TikTok account works — but a Business Account keeps your music cleared for commercial use. How to switch, step by step.
Create a LinkedIn Company PageGive your business its own home on LinkedIn — what you need, where to click, and the gotchas that trip people up.
Create an X (Twitter) accountX has no business account type to set up — just create an account and connect. About five minutes, start to finish.
Set up a YouTube channel for ShortsA Google account isn't enough — you need a YouTube channel before you can post. How to create one (personal or Brand Account) and connect.Meta platforms
Instagram, Facebook, and Threads are all run by Meta — their accounts and logins overlap, so it helps to set them up together.
Set up an Instagram Business accountInstagram's publishing tools require a professional account. Switching your existing account over takes five minutes and keeps your posts and followers.
Create a Facebook Page for your businessPosts go out as your Page, not your personal profile. How to create one, and the access basics worth knowing.
Create a Threads profileThreads profiles are Instagram accounts with Threads switched on — set yours up in about two minutes.More platform guides are on the way — Snapchat and the rest.