Create a LinkedIn Company Page
A LinkedIn Company Page is your business's own home on LinkedIn, separate from your personal profile. Most businesses want one, and creating it takes about ten minutes.
What you'll need
- A personal LinkedIn profile with your real first and last name. You can't create a Page without one.
- A confirmed email address on that profile
- Some LinkedIn connections. LinkedIn wants to see enough connections before it lets you create a Page.
- A computer or an iPhone. The LinkedIn Android app can't create Pages.
Step by step
- 1
Sign in to LinkedIn with your personal profile
Go to linkedin.com and sign in as yourself. A Company Page is always created from a personal profile, but it lives separately from it.
- 2
Open the For Business menu
Click the “For Business” icon in the upper-right corner of your LinkedIn homepage.
- 3
Choose Create a Company Page
Scroll down and click “Create a Company Page”, then select “Company” as the Page type. (The other options, Showcase page and Educational institution, aren't what a small business needs.)
- 4
Fill in your business details
Enter your Page identity, company details, and profile details: your company name, the Page's public LinkedIn URL, your website, industry, company size, company type, and an optional tagline.
The URL becomes linkedin.com/company/your-business-name. It can use lowercase letters, numbers, and hyphens. It needs at least one character that isn't a number, and it can't have uppercase letters, back-to-back hyphens, or hyphens at the start or end.
- 5
Confirm you're authorized, then create the Page
Select the verification box to confirm you have the right to act on behalf of the company, then click “Create page” and “Start building your page!”. You're now the Page's super admin, and you can add other admins later.
- 6
Finish the Page before you share it
Add your logo, description, and the rest of the sections. LinkedIn reports that complete Pages get 30 percent more weekly views, and a bare Page looks abandoned to customers. Add a second super admin you trust, too. LinkedIn can't replace admins if you lose access.
On an iPhone instead? In the LinkedIn app, go to any LinkedIn Page, tap the “More” icon on the right and select “Create a LinkedIn Page”, then follow the same details above. (On iPhone the page types are Company or Educational institution, and you finish by tapping Create in the upper-right.) Full official instructions are in LinkedIn's help article, Create a LinkedIn Page.
Common snags
Brand-new or bare profiles can't create Pages
LinkedIn wants a real-looking profile: your actual name, a confirmed email, and more than one connection. Brand-new accounts must wait at least a day, and LinkedIn may ask you to verify your workplace first.
Your business may already have a Page
Search your business name on LinkedIn first. An employee or a previous marketer may have made a Page years ago. If so, request admin access (or claim it, if it's an unclaimed listing) instead of starting over. Duplicates split your followers.
No luck on your Android phone
The Android app can't create Pages. That's LinkedIn's rule, not a glitch. Use a computer or the iOS app. Once the Page exists, you can manage it on LinkedIn from any device.
Connecting LinkedIn to ZippityOne? It uses your personal profile
On ZippityOne's Connect Socials page, LinkedIn shows its own permission screen. Approve it as yourself, and your posts go out on your personal profile. LinkedIn's approval lasts about 60 days and can't renew itself. When it runs out, Connect Socials shows LinkedIn as needing a reconnect, and LinkedIn posts will fail until you click Reconnect and approve again. That's normal.